Need to break up your content into columns? You can do that by dropping in one of a pre-defined template like this 3-column.
Segmenting your content by using design elements such as columns allows you to focus your content and write create short, easy-to-read chunks. Readers prefer to read shorter content. Just tell them what they need to know and be sure to use beautiful photography -- preferably photos unique to you and your brand.
Beautiful photos, easy-to-read text make for an enjoyable experience for your users. And really, that's what it's all about. Satisfied web users become customers.